A selection of articles to help you get the most out of your website and online marketing
Filtered by tag: online marketing
Digital marketing is one of the most popular methods used by small businesses to reach new customers and increase sales. However, not all digital marketing strategies are suitable for all businesses.
Every business has goals to achieve, that much is such an obvious statement but often forgotten. However it often seems to be the case that when it comes to actually reaching those goals, many businesses struggle to find the best path to success.
Spending thousands of pounds on SEO isn’t going to be an option for the majority of companies out there, and so search engine sales teams and SEO specialists have created content optimisation plans to suit every budget.
Marketers and web designers often like to use a lot of technical digital marketing terms and abbreviations in their daily work, and if you’re new to the industry, it’s easy to feel slightly, ok very intimidated by them, especially if the only abbreviations you are accustomed to using are more along the lines of OMG and YOLO.
SEO can be a minefield of differing opinions depending upon whom you speak to. We've prepared a list of some basic search engine optimisation techniques to optimise your website for competitive keyword phrases to get you on your way.