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A selection of articles to help you get the most out of your website and online marketing

Filtered by tag: seo

What is IP Canonicalization?

What is IP Canonicalization?

From an SEO point of view, canonicalization is very important. If you have a website that has the same content spread across different URLs, search engines will split the rankings as well. An example is typing a website without the www in the toolbar - this effectively dilutes your presence on the web.

The need for website speed

The need for website speed

Page load speed is vital to ensuring a good user experience, how does this impact your SEO and PPC campaigns?

Principles of branding

Principles of branding

What is a brand? How do you create an effective brand that differentiates your company's products and services from others in your industry? Find out in our latest post.

Beginners checklist for effective seo

Beginners checklist for effective seo

SEO can be a minefield of differing opinions depending upon whom you speak to. We've prepared a list of some basic search engine optimisation techniques to optimise your website for competitive keyword phrases to get you on your way.

Comparing Pay Per Click (PPC) and SEO - why the right groundwork is essential

Comparing Pay Per Click (PPC) and SEO - why the right groundwork is essential

Google AdWords can be a great online advertising tool for your business, but it can also be a huge waste of money! The difficulty is knowing the difference and understanding why Search Engine Optimisation (SEO) is important even if you plan on attracting most of your business through sponsored advertising.