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Comparing Pay Per Click (PPC) and SEO - why the right groundwork is essential

Comparing Pay Per Click (PPC) and SEO - why the right groundwork is essential

Google AdWords can be a great online advertising tool for your business, but it can also be a huge waste of money! The difficulty is knowing the difference and understanding why Search Engine Optimisation (SEO) is important even if you plan on attracting most of your business through sponsored advertising.