How we got here
Simon has been building software for over 30 years. He built one of the first Umbraco agencies in the UK, and spent 15 years running a successful web development business from North Wales.
Will started coding at 12. By 14, he was building Umbraco sites for real clients. At 16, he became what is probably the youngest Umbraco Certified Master in the world.
In 2026, Simplepage Ltd registered on the Isle of Man. The plan was simple: stop trading time for money and start building products.
Before Simplepage Ltd existed on paper, the team had already built nine products. Sumlo took three days. Eddi took a month. Patch, three weeks. We built the portfolio to prove the model, then registered the company. Every product is live, with real users.
We are not trying to become a big company. Three people, proven technology, and a relentless focus on shipping things that work. That is the model, and it works.
