Welcome to our news and articles section
A selection of articles to help you get the most out of your website and online marketing
Comparing Pay Per Click (PPC) and SEO - why the right groundwork is essential
Google AdWords can be a great online advertising tool for your business, but it can also be a huge waste of money! The difficulty is knowing the difference and understanding why Search Engine Optimisation (SEO) is important even if you plan on attracting most of your business through sponsored advertising.
Starting your new website build project
Here I will take you through some key requirements for preparing your project definition in order to get the most out of your client/agency relationship
Designing a digital marketing campaign
Every business has goals to achieve, that much is such an obvious statement but often forgotten. However it often seems to be the case that when it comes to actually reaching those goals, many businesses struggle to find the best path to success.
How much should SEO cost my business?
Spending thousands of pounds on SEO isn’t going to be an option for the majority of companies out there, and so search engine sales teams and SEO specialists have created content optimisation plans to suit every budget.
A beginners guide to digital marketing terms
Marketers and web designers often like to use a lot of technical digital marketing terms and abbreviations in their daily work, and if you’re new to the industry, it’s easy to feel slightly, ok very intimidated by them, especially if the only abbreviations you are accustomed to using are more along the lines of OMG and YOLO.
The importance of domain name alignment
With businesses online, it's more difficult to claim the exact domain or twitter handle for your business name. Here we discuss the pros and cons of alignment