Building in public.
AI for law firms on the Isle of Man: where the line actually sits
Your fee earners already use AI. The real question is where client information stops - and how to draw that line so your firm gets the productivity without the exposure.
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Why rushed Umbraco upgrades fail
The version jump is the easy half. Here's what actually breaks in a hurried v13 to v17 upgrade - and how to make yours boring.
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Agent-ready Umbraco: let your team edit content from AI assistants
Agent-ready Umbraco, explained
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Beyond Google: what AEO, GEO and LLMs mean for your Umbraco site
Search is changing. AI tools are answering questions your customers used to Google, and if your site isn't structured for it, you're missing out. Here's what we're telling our clients to look at now
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Codegarden 2026 was a blast. What can you take away from it?
Find out what we took away from Umbraco's Codegarden 2026 that we feel our clients (YOU) can use. From technical backoffice changes to products, to strategy. We have it all.
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Your Umbraco 13 website loses security support on 14 December 2026
Why you should consider upgrading
Read more →Boring but profitable
A playbook for bootstrapped SaaS: proven problems, specific audiences, and the discipline of saying no to features that would make a product interesting but unprofitable.
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How we run nine products with two developers
A small shop's playbook for shared infrastructure, ruthless automation, and saying no to almost everything.
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Umbraco Cloud is not always the answer
Not everything belongs on Umbraco Cloud. Here's how we decide what goes where.
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Shipping Patch to the App Store in three weeks
How a two-person team took a garden-planning idea from sketch to a live iOS release in three weeks!
Read more →Eddi vs Umbraco AI: when to use each
We build Eddi. Umbraco HQ builds Umbraco.AI. They solve different problems. Here is how to pick.
Read more →One codebase, many affiliate sites
A single Umbraco 17 solution, a shared content model, and per-brand theming. Here is how we built the platform that powers bayr.im and what comes next.
Read more →Why we're moving a software company to the Isle of Man
Incorporating in 2026. The reasons, the trade-offs, and the things the consultants forget to mention.
Read more →Using Claude Code and MCP to scaffold an Umbraco site
How we go from blank solution to a populated Umbraco 17 instance with document types, blocks and real content, in an afternoon.
Read more →How we built Sumlo in a long weekend
A specific, honest build timeline from idea on Friday to paying users on Monday.
Read more →Why businesses choose Simplepage for Umbraco web development
Discover how our bespoke Umbraco solutions help businesses streamline content management, boost performance, and stay secure online.
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AI for business: practical ways to make your team more efficient
Practical ways AI can solve challenges in your Umbraco website.
Read more →Why it's time to move to Umbraco
WordPress, Sitecore, Drupal, Webflow - they all have their fans. But if you're running into licensing walls, plugin chaos, or a platform that can't keep up with your ambitions, here's why thousands of organisations are making the switch.
Read more →Got an idea? Let's build it.
Whether it's a SaaS product, a platform, or something you've been sketching on the back of a napkin. We ship things that work.
Tell us your idea →